Coping With Adverse Economic Realities in Nigeria
For Nigerian businessmen, especially the small scale entrepreneurs, the year 2009 has been a tough one. There has been several challenges threatening to wipe out businesses. It all started with the global economic crisis which was carried over from last year. Unlike in other developing nations where entrepreneurs were being informed on the effect and likely impact the economic recession will have on their local businesses, Nigerian entrepreneurs were lied to!
Our so called financial experts predicted that the global economic crisis will have zero impact on local businesses. Of course I knew as at then that they were being economical with the truth. How can Nigeria which operates a consumer based economy be dreaming of staying stable while those countries she buys products from are badly affected?
Well, the truth is out now. Nigeria did not only suffer from the global economic crisis, she also was badly affected by home grown economic crisis. The financial institutions in the country gave everyone a bad jolt when it was discovered that their management have been playing with depositors and investors fund. Too bad.
Our so called financial experts predicted that the global economic crisis will have zero impact on local businesses. Of course I knew as at then that they were being economical with the truth. How can Nigeria which operates a consumer based economy be dreaming of staying stable while those countries she buys products from are badly affected?
Well, the truth is out now. Nigeria did not only suffer from the global economic crisis, she also was badly affected by home grown economic crisis. The financial institutions in the country gave everyone a bad jolt when it was discovered that their management have been playing with depositors and investors fund. Too bad.
Well all that is stale news now. The important thing is what you do with the situation at hand. While going over my goals for the year at first I was depressed to note that the overall performance has been really poor due to adverse operating environment. But then on a second thought, I realized that I’ve learnt a lot of lessons which I won’t have had the opportunity to learn if things have worked the way I wanted. What I really need to do is to find a way of making those lessons pay dividend as the nations economy recovers!
So while the year 2009 may be reflecting in your statements of accounts as a year of poor turnover, I want you to realize that the hard lessons learnt will eventually pay huge dividend in time to come. Instead of complaining and getting depressed, look out for opportunities to make some additions to the income you’ve already generated so far. That is the entrepreneurship spirit. Tell yourself, 2009 is not over yet!
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